Deborah's voice was laced with urgency as she spoke over the phone. "Hello, how's the market today?" The voice on the other end replied, "Boss, these Fintech banks have taken over everywhere oo! The market women prefer Monetary Point and Mpay, citing numerous benefits over us." Indeed the wave of Fintech banks had swept everywhere and snatched alot of customers from the proper banks. Deborah's grip on the phone tightened. As the head of Sure Trust Bank's marketing team, she couldn't accept defeat. Summoning her team, she declared, "Our customer intake policies are obsolete. We need to remove all requirements. Let's focus on getting customers, not paperwork." A team member hesitated. "But those are Central Bank requirements." Deborah's response was calculated. "We can sort those out later. Let's get them to use our services first." Inspired by Pastor Gboyega's church growth strategy, Deborah pushed ...
